At Fressko, we believe in purpose beyond product. That’s why we’re proud to partner with the Mother’s Day Classic - the organisation driving world-class research into breast and ovarian cancers to stand strong in support of women’s health.
For many Australians, Mother’s Day is a time of love and celebration, yet for many others it’s also an emotional and difficult day. That’s what makes the Mother’s Day Classic so important. It’s a day of solidarity, hope, and action. It’s about uniting, standing strong together - and moving forward, with purpose.
Each year, thousands still die from breast and ovarian cancers. While breast cancer survival rates have improved to over 90%, cases continue to rise. And ovarian cancer - often called the silent killer - has seen no change in its five-year survival rate of 49% in over 40 years and even today there is still no early detection test. The need has never been more urgent. If we don’t invest in research today, these statistics won’t change in the next 20 years.
Mother’s Day Classic have highlighted that research is the gift of hope and progress. Today, people living with metastatic breast cancer are receiving breakthrough treatments that simply didn’t exist five years ago. These advancements, led by experts have been made possible through the support of the Mother’s Day Classic community.
Since 1998, Mother’s Day Classic has united Australians in walking, running and fundraising to save women’s lives on Mother’s Day. In 2024 they took one step further by making it their mission to stop both ovarian and breast cancer in their tracks. Over 27 years their community has donated $46.1 million to the National Breast Cancer foundation and since 2024 $1.2million to the Ovarian Cancer Research Foundation. Hosting 85+ events annually attracting 1.7million participants Australia wide they have funded over 85 research projects.
The event itself is more than a run. It’s a celebration of life, filled with joy, community, and connection. As one participant put it, “What people are going through is worse than running in the rain.”
Fressko is honoured to play a small role in such a wide-reaching cause, one that aligns so closely with our values of community, care, and conscious living.
As a proud partner of the Mother’s Day Classic, we're deepening our commitment in 2025 with the relaunch of our best-selling Boobie Cup.
Our Cup-With-A-Cause is back, thoughtfully reimagined and available in two new colourways, Peachy and Breezy. The updated design features inclusive detailing and a premium ceramic-lined interior for a smoother sip. These uplifting hues have been thoughtfully chosen to symbolise hope, joy and renewal - sentiments deeply connected to the journeys of those impacted by breast and ovarian cancer. We will be donating $2.50 from every Boobie Cup to Mothers Day Classic 2025 to help raise vital funds for breast and ovarian cancer research.
Let’s sip in support, walk with purpose - because the lives of our mothers, sisters, daughters and friends matter.
Sign up for your local Mother’s Day Classic event and be part of something truly meaningful because in the words of Mother’s Day Classic “We wont stop ‘til we’re done”
👉 Head to https://www.mothersdayclassic.com.au/ to register and save up to 29% with the Early Bird Offer - Ends Sunday 13 April.