We thought that we’d take a moment to reflect on the Melbourne International Coffee Expo.
After the continued disruptions of a major worldwide event that shall not be named, MICE finally returned for 2022 amidst Melbourne Coffee Week for a 5 day long coffee showdown.
Not just your average trade show, MICE is widely known throughout the Asia-Pacific as the largest and most exciting coffee event of the year, attracting over 11,000 attendees, with this year's drawing in a whopping 15,000. It’s a one-stop shop for cafe owners, roasters, equipment manufacturers, suppliers and products, along with coffee enthusiasts alike. It is also host to the World Barista Championships and World Brewers Cup.
Fressko were present, not only as an Official Partner for the event, but also exhibiting, offering the perfect opportunity to connect with many of our collaborative partners and retailers all under the same roof, including Axil Coffee Roasters [Home of the World's Best Barista for 2022], Cubby House Coffee, Merlo and specialty espresso machine manufacturer La Marzocca. Fressko reusable cups and Insulated drink bottles were nestled amongst many displays throughout the event, each with their unique branded logos ( yes, we offer branding! )
The event's main highlight was the ultra prestigious World Barista Championship, which saw Melbourne local barista and trainer Anthony Douglas of Axil Coffee Roasters represent Australia AND take out the coveted title of World Barista Champion 2022.
Known as the “olympics'' of competitive coffee making, this is some serious business, drawing over 50 competitors from all over the world each year to prepare and deliver 4 espressos, 4 milk drinks, and 4 original signature drinks to impress a panel of judges within a 15 minute time frame. Whittled down to 6 finalists from the UK, Canada, Japan, Sweden and USA, the winning brew was a culmination of carefully considered ingredients including Colombian honey, lacto-fermented passionfruit, hibiscus cold brew tea and 'cryodesiccated' date syrup using cutting edge techniques. Ermmm, don’t ask us, we just take the judge's word for it. Either way, it sounds a bit faaaancey. 😆
Head over to our Instagram @madebyfressko_official to see what went down at MICE 2022 in our recap reels.
Were you at MICE 2022? Let us know below.